Which famous retailer launched the 'Festival of Light' visual merchandising campaign that celebrates diverse cultural traditions around light symbolism and became an industry benchmark for inclusive holiday displays?

Cultural traditions play a significant role in retail visual storytelling, helping brands connect with consumers on a deeper level. Many retailers incorporate cultural elements into their marketing campaigns, store designs, and product displays to create authentic experiences that resonate with diverse audiences. How well do you know the strategies used by major brands to showcase cultural traditions through visual storytelling?

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Anthropologie
Zara
Nordstrom
West Elm