Which iconic brand was successfully revived after near-extinction when it was repositioned as a retro fashion statement, leading to collaborations with celebrities like Dua Lipa and The Weeknd?

Throughout pop culture history, some iconic brands have faced decline or even disappeared, only to make remarkable comebacks that captured public imagination. These revivals often involve brilliant rebranding strategies, innovative product design, and understanding cultural shifts. Test your knowledge of these fascinating brand resurrection stories that transformed forgotten names into cultural powerhouses once again.

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FILA
Champion
Polaroid
Puma