Which celebrity partnership is credited with revolutionizing the athlete endorsement model by negotiating an unprecedented royalty deal instead of a flat fee, creating a billion-dollar brand?

Celebrity endorsements have been around for decades, but some famous people have gone beyond traditional endorsements to create groundbreaking product partnerships that transformed entire industries. These collaborations redefined brand strategy and created new business models for celebrity-product relationships. Test your knowledge of these game-changing partnerships that set new standards for celebrity involvement in product development and brand identity.

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Michael Jordan with Nike (Air Jordan)
Serena Williams with Puma
David Beckham with Adidas
Tiger Woods with Titleist