Which scientific instrument company pioneered the 'democratization of science' pricing strategy by reducing their product cost by over 90% between 2007-2020, making advanced genetic analysis accessible to most labs?

The scientific equipment and research tools market represents a fascinating intersection of cutting-edge innovation and pricing strategy. Companies in this space must balance recovering substantial R&D investments while making crucial technologies accessible to researchers and institutions. This trivia question explores a notable pricing approach that revolutionized access to an important scientific tool.

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