Which religious publishing group first pioneered the 'pay-what-you-feel' mobile commerce model for sacred texts that led to a 300% increase in scripture distribution?

In the increasingly digital world, religious institutions and philosophical organizations have needed to adapt their retail strategies for sacred texts and spiritual materials. This poll explores an interesting fact about how a major religious publisher transformed their distribution model to meet modern consumer needs while maintaining reverence for their texts.

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Gideons International with their Bible app initiative
Buddhist Text Translation Society with their 'Dharma Access' program
Oxford University Press's Islamic Texts Division
Vatican Library's Digital Scripture Project