Which iconic tech company deliberately chose its logo color to stand out against competitors after conducting research showing it was the least used color in the industry at that time?

Color psychology plays a crucial role in product branding and marketing. Throughout history, inventors and companies have made strategic color choices that transformed their brands into global icons. Some color selections were based on scientific research, while others came from surprising historical circumstances or pure intuition. Test your knowledge of how color choices have shaped some of the world's most revolutionary products and inventions!

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IBM with its deep blue 'Big Blue' identity
Yahoo! with its purple wordmark
Apple with its rainbow-colored apple
Microsoft with its four-color window design