According to a 2022 healthcare retail study, what percentage increase in over-the-counter medication sales was attributed to enhanced visual merchandising that grouped products by symptom rather than by brand?

In the competitive pharmaceutical retail space, visual storytelling has become a critical differentiator. Modern pharmacies and medical retail outlets are reimagining how products are displayed to influence patient purchasing decisions and enhance the healthcare consumer journey. This trivia question explores a key metric that demonstrates the power of effective visual merchandising in pharmaceutical retail environments.

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12% increase in sales
27% increase in sales
8% increase in sales
41% increase in sales