Which innovative retail pricing strategy did publisher Thomas Nelson introduce in 2007 that revolutionized Bible marketing and dramatically expanded market reach?

Religious texts are not just spiritual guides but also products with complex marketing and branding histories. From ancient scrolls to digital apps, sacred texts have evolved in how they're packaged, distributed, and marketed. This trivia question explores the fascinating intersection of faith commerce and product branding in the religious texts market - a multi-billion dollar industry that balances reverence with retail strategy.

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The 'Value Bible' program - creating affordable scripture editions priced under $10 to reach lower-income demographics
The 'Scripture Subscription' model - offering monthly Bible deliveries with progressive commentary for a recurring fee
The 'Digital Tithe' system - providing free physical Bibles with the purchase of premium digital content
The 'Holy Exchange' program - allowing customers to trade in other religious texts for discounted Bibles