Which streaming service pioneered the 'watch party' feature during the pandemic that allowed synchronized viewing with friends, leading to partnerships with food delivery services and increased subscriber retention?

The film and television industry has been transformed by strategic brand partnerships that enhance viewer engagement and create new revenue streams. From product placements to co-branded experiences, these collaborations have become increasingly sophisticated in the streaming era. Test your knowledge of how major entertainment brands have leveraged partnerships to build loyalty and expand their reach in this competitive landscape.

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Netflix with its Netflix Party (now Teleparty) feature that partnered with Uber Eats
Disney+ with its GroupWatch feature that partnered with DoorDash
Amazon Prime Video with its Watch Party feature that partnered with Amazon Fresh and Whole Foods
HBO Max with its Squad Watch feature that partnered with Postmates