Which groundbreaking e-commerce feature did REI first introduce in 2015 that revolutionized how outdoor enthusiasts shop for sustainable gear?

The e-commerce landscape for natural and sustainable products has evolved dramatically over the past decade. Companies focused on eco-friendly, organic, and wildlife conservation products have pioneered innovative digital strategies to connect with environmentally conscious consumers. This poll tests your knowledge about a significant milestone in the digital transformation of nature-focused retail that changed how consumers interact with sustainable brands online.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Virtual Gear Outfitter - an AI-powered recommendation system that suggests sustainable outdoor equipment based on planned adventures and environmental conditions
Eco-Impact Calculator - a tool showing the carbon footprint and resource usage of each product throughout its lifecycle
Nature Exchange Program - a blockchain-based platform for trading used outdoor gear to extend product lifecycles
Wilderness Testing Portal - an augmented reality feature allowing users to virtually test gear in simulated natural environments