Which global beauty brand launched a limited-edition collection in 2021 that featured packaging inspired by traditional Japanese 'kintsugi' art, the practice of repairing broken pottery with gold?

Traditional cultural elements often inspire distinctive packaging that resonates with consumers while preserving heritage. From Japanese furoshiki cloth wrapping to Mexican Talavera-inspired designs, cultural traditions have given rise to some of the most memorable packaging innovations. Test your knowledge about how brands have successfully incorporated cultural traditions into their product packaging while respecting and honoring these cultural elements.

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Tatcha
Shiseido
SK-II
Sephora Collection