Which Broadway show's brand identity features a white half-mask that has become one of the most recognizable theatrical logos worldwide and has helped generate over $6 billion in global revenue?

The performing arts industry has created some of the most powerful brand stories in entertainment history. Theatrical productions often use distinctive visual elements that become iconic symbols transcending the shows themselves. These symbols not only represent the production but also drive merchandise sales and create instant recognition worldwide. Test your knowledge about one of the most successful brand stories in theater history!

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The Phantom of the Opera
Les Misérables
Cats
Wicked