Which retailer created a highly successful annual shopping event inspired by Nordic folklore that significantly boosted their winter sales?

In the world of retail, mythology and folklore have been powerful tools for brand storytelling and product development. From Norse gods lending their names to household products to ancient legends inspiring limited edition collections, mythological elements continue to shape modern retail strategies. This trivia question explores how one major retailer used folklore-based marketing to create one of the most successful seasonal retail events in recent history.

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IKEA's Midwinter Norse Festival
Target's Krampus Night Sales
Walmart's Yule Lad Shopping Days
Macy's Frost Giant Friday