Which Broadway musical pioneered the concept of 'themed retail experiences' with an in-theater merchandise shop designed to look like a setting from the show itself?

Test your knowledge about the fascinating world of performing arts merchandising! Theater productions have evolved beyond just ticket sales to create memorable branded experiences for audiences. From Broadway blockbusters to local playhouses, merchandise has become an essential revenue stream and marketing tool. This poll explores how performing arts organizations have innovated in the product space to extend their brand beyond the stage.

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The Lion King (1997) - with its Pride Rock-themed merchandise area featuring African-inspired decor and ambient sounds
Wicked (2003) - with its 'Ozmopolitan Shop' designed to resemble a boutique from the Emerald City
Phantom of the Opera (1988) - with its underground lair-styled merchandise area complete with candelabras and misty atmosphere
Hamilton (2015) - with its colonial-era styled 'Revolution Marketplace' featuring wooden counters and parchment-styled displays