Which celebrity's collaboration with Puma in 2016 was credited with revitalizing the brand and pioneering a new approach where celebrities serve as creative directors rather than just endorsers?

Celebrity endorsements and partnerships have transformed product marketing strategies over the decades. Beyond just lending their fame, some celebrities have fundamentally changed how brands position themselves and connect with consumers. This trivia question explores a pivotal moment in celebrity product innovation that reshaped an entire brand's trajectory and influenced future marketing strategies across industries.

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Rihanna
Kanye West
Beyoncé
Pharrell Williams