Which federal legislation fundamentally changed how U.S. retailers collect and manage customer loyalty program data, requiring explicit consent and comprehensive privacy disclosures?

Test your knowledge about how government policy has influenced major retail operations and consumer trends in the United States. Understanding the intersection of politics, regulation, and retail can reveal how government decisions shape the marketplace we engage with every day. This trivia challenges you to recall a significant policy change that transformed how retail giants approach customer data.

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• California Consumer Privacy Act (CCPA) of 2018
• General Data Protection Regulation (GDPR) of 2016
• Consumer Privacy Bill of Rights Act of 2015
• None of the above - no federal U.S. law currently mandates comprehensive consent for retail loyalty programs

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