Which sports brand first introduced 'virtual try-on' technology that allows customers to see how shoes or apparel would look on them without physically wearing the items?

The sports retail landscape is constantly evolving with technological advancements and changing consumer behaviors. Major sporting goods retailers and brands are pioneering new ways to engage customers both in-store and online. This trivia question focuses on a groundbreaking visual merchandising innovation that changed how consumers experience sports products before purchasing.

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Nike, with their NIKE FIT AR technology in 2019
Adidas, with their Virtual Mirror platform in 2018
Under Armour, with their UA FitSense technology in 2020
Puma, with their PUMA x-perience system in 2017