Which 1980s sci-fi film caused sales of Reese's Pieces candy to reportedly increase by 65% after the protagonist used them to lure an alien?

Product placement in movies has become a sophisticated art form in modern cinema, seamlessly integrating brands into storylines. Some product placements have become so iconic that they're inseparable from the films themselves, boosting sales dramatically and creating cultural moments. Test your knowledge of these famous product-movie partnerships that changed marketing forever!

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