Which pioneering government digital platform was launched in 2012 as a 'digital department store for government services' and applied retail design principles to simplify citizen access to over 4,000 services?

The intersection of retail trends and government services has created new ways for citizens to interact with public institutions. As governments worldwide adopt consumer-focused approaches to service delivery, they've borrowed extensively from retail innovations. This trivia question explores a significant digital transformation initiative that changed how citizens access government services, applying retail principles to public administration.

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