Which psychological retail strategy is primarily responsible for the notably high pricing of popcorn and drinks at movie theaters?

Movie theaters make up to 85% of their profits from concession sales, not ticket sales! The psychology behind how these products are marketed and priced is a fascinating study in consumer behavior. This poll tests your knowledge about the strategic retail psychology that goes into designing the concession experience at movie theaters - an essential component of the film industry's business model.

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Captive market pricing (consumers have limited alternatives once inside)
Decoy pricing (expensive combos make medium sizes seem like better value)
Loss leader strategy (concessions priced low to attract more moviegoers)
Psychological pricing (prices ending in .99 to make items seem less expensive)