Which ancient civilization invented the 'tessera' system, considered one of history's earliest documented customer loyalty programs that offered repeat patrons special access to events and merchant discounts?

While we often think of loyalty programs as modern marketing innovations, ancient civilizations developed sophisticated methods to reward repeat customers and maintain commercial relationships. From temple tokens to merchant guild memberships, these early customer retention strategies laid the groundwork for today's loyalty systems. Test your knowledge about one of history's earliest documented customer loyalty innovations!

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Ancient Rome
Mesopotamia
Ancient Egypt
Ancient China