Which sports brand pioneered the 'connected fitness ecosystem' retail strategy, acquiring multiple fitness apps to create a comprehensive digital platform that drives physical product sales?

The sporting goods industry has evolved dramatically in recent years with changing consumer behaviors and technological advancements. Major brands have had to adapt their retail strategies to remain competitive in this dynamic market. This trivia question tests your knowledge about how leading sports brands have tackled modern retail challenges through innovative approaches.

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• Under Armour (with MapMyFitness, MyFitnessPal, and Endomondo acquisitions)
• Nike (with Nike Training Club and Nike Run Club development)
• Adidas (with Runtastic acquisition and miCoach platform)
• Puma (with Fit Intelligence technology and self-lacing shoes)

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