Which company first pioneered the use of functional MRI (fMRI) technology in consumer market research to study neural responses to products?

The intersection of science and retail has transformed how companies understand consumer behavior. Market research techniques have evolved dramatically, with scientific methodologies becoming essential tools for product development and marketing strategies. This poll tests your knowledge about a groundbreaking scientific market research innovation that changed how companies gather consumer insights. Can you identify which company first implemented this revolutionary approach?

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