Which sporting goods company first pioneered the 'Trial Zones' concept where customers could test products in simulated sport environments (basketball courts, running tracks, climbing walls) inside retail stores?

The sporting goods retail industry is constantly evolving with innovative strategies to attract and retain customers. Major brands employ various techniques to create unique in-store experiences that drive sales and build brand loyalty. This poll tests your knowledge about a groundbreaking retail design concept that revolutionized how athletic products are sold and experienced by consumers.

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Nike with their 'Nike Town' concept in 1990
Adidas with their 'Performance Centers' in 1995
Under Armour with their 'Brand House' design in 2013
Decathlon with their 'Sport Experience Zones' in 2002