Which major film franchise pioneered the modern 'retail exclusivity window' strategy, where certain merchandise was available only in theaters before hitting regular retail channels?

The film and television industry has increasingly embraced retail innovations to expand revenue streams beyond box office and subscriptions. Major studios now create elaborate retail strategies around their intellectual property. This poll tests your knowledge about a groundbreaking retail innovation that transformed how Hollywood monetizes its content through physical products.

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Star Wars (with The Phantom Menace in 1999)
Harry Potter (with The Sorcerer's Stone in 2001)
Marvel Cinematic Universe (with Iron Man in 2008)
The Lord of the Rings (with The Fellowship of the Ring in 2001)