Which film studio pioneered the 'Ultimate Collector's Edition' packaging concept that included physical memorabilia, behind-the-scenes books, and custom display cases for premium home video releases?

Film and television merchandise packaging has evolved significantly over the decades, becoming an art form in itself. Limited edition box sets, collector's editions, and special releases often feature innovative packaging that enhances the viewing experience and increases perceived value. Test your knowledge about a groundbreaking packaging strategy that changed how premium content is marketed to cinephiles and collectors.

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Warner Bros. (with their premium Blu-ray releases beginning with The Wizard of Oz 70th Anniversary Edition)
Disney (with their Diamond Edition vault releases)
Criterion Collection (with their special edition arthouse film packages)
Universal Studios (with their Legacy Collection series)