Which retail innovation first used geographic data to create virtual 'treasure hunts' that drove millions of customers to physical store locations worldwide?

Geographic data has revolutionized how retailers understand and serve their customers. Location intelligence has become a cornerstone of modern retail strategy, allowing businesses to optimize store placement, personalize marketing based on regional preferences, and create immersive location-based shopping experiences. This trivia question tests your knowledge about a groundbreaking innovation that merged geography and retail to create an entirely new shopping paradigm.

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Pokémon GO's partnership with retail sponsors like Starbucks and Sprint
Amazon GO's location-based checkout system
IKEA's Place app that uses AR to visualize furniture in your home
Target's Circle rewards app with location-based offers