Which beverage company's holiday marketing campaign is credited with transforming Santa Claus into his now-iconic red and white appearance in popular culture?

Throughout history, retailers have capitalized on cultural traditions and holidays to create iconic campaigns and products. These strategic alignments with cultural celebrations have not only boosted sales but have become part of our collective memory and traditions. This trivia question explores one of the most successful cultural tradition-based retail transformations that changed an entire industry's approach to seasonal marketing.

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Coca-Cola
Pepsi
Dr. Pepper
Schweppes