Which innovative customer engagement strategy first gained widespread popularity among Broadway shows in the 2010s, dramatically changing how productions built pre-show buzz?

The performing arts industry has evolved its marketing strategies significantly over the years, particularly in how theaters and production companies engage with their audiences. From traditional playbills to digital campaigns, the methods used to promote performances have transformed dramatically. This trivia question tests your knowledge about a groundbreaking customer engagement strategy that revolutionized how Broadway shows build anticipation and loyalty.

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Digital lottery systems offering deeply discounted tickets via social media participation
Augmented reality playbills that bring show previews to life through smartphone apps
RFID-enabled merchandise that unlocked exclusive digital content about the production
Voice-activated kiosks in theater districts providing personalized show recommendations