Which celebrity entrepreneur was the first to position their beauty brand with the innovative 'direct-to-consumer only' strategy, completely bypassing traditional retail channels at launch?

Brand positioning isn't just for corporations! Celebrities have mastered the art of positioning themselves in unique market segments to build billion-dollar empires. This trivia challenges you to identify which famous person pioneered a particular brand positioning strategy that revolutionized their industry and created a new blueprint for celebrity entrepreneurs.

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Kylie Jenner (Kylie Cosmetics)
Rihanna (Fenty Beauty)
Lady Gaga (Haus Laboratories)
Jessica Alba (Honest Beauty)