Which luxury brand holds the Guinness World Record for the most expensive store window display ever created?

The retail industry has achieved some remarkable milestones that have earned places in the Guinness World Records. From the largest shopping malls to the most expensive product displays, retailers constantly push boundaries to attract customers and create memorable shopping experiences. This trivia tests your knowledge about how visual merchandising has made history in the retail world. How well do you know these record-breaking retail displays that changed the game?

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Tiffany & Co. (New York, 2018) - $5.3 million display featuring the 128-carat Tiffany Diamond and over 100 carats of other diamonds
Cartier (Paris, 2017) - $4.2 million display with the historic 'Royal Heart' ruby collection and mechanical panthers
Harrods (London, 2019) - $3.8 million Arabian Nights-themed display with real gold leaf and gemstone-encrusted merchandise
Bulgari (Milan, 2016) - $4.9 million 'Roman Heritage' display featuring ancient coins and jewelry with security systems costing over $1 million