Which product innovation, launched in 1986, transformed the theatrical merchandise industry and became the highest-grossing Broadway merchandise line in history?

The performing arts industry has undergone significant product innovations to enhance audience experiences and engagement. From technological advancements in stage productions to creative merchandising strategies, performing arts organizations are constantly evolving their product offerings. Test your knowledge about a groundbreaking product innovation that changed how audiences experience theatrical performances and created new revenue streams for production companies worldwide.

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The 'Phantom of the Opera' mask replicas and branded merchandise collection
The 'Les Misérables' revolutionary flag and character figurine collectibles
The 'Cats' makeup kits and character costume elements for fans
The 'Miss Saigon' themed jewelry and commemorative helicopter models