Which automotive company broke traditional advertising norms by spending $0 on paid advertising for their initial electric vehicle launch, relying entirely on word-of-mouth and reservation deposits?

The transportation industry has undergone significant changes in how products and services are marketed to consumers. Digital transformation has revolutionized how transportation companies position their brands and communicate value propositions. This trivia tests your knowledge about a groundbreaking digital marketing campaign that changed how we think about electric vehicles and their market positioning.

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Tesla with the Model 3
Nissan with the Leaf
Chevrolet with the Bolt
BMW with the i3