Which retailer revolutionized retail visual storytelling in the 1990s by introducing the concept of 'retail as theater' with elaborate window displays and immersive in-store experiences?

Visual merchandising has evolved dramatically over the decades, with certain retailers pioneering approaches that transformed how products are presented to consumers. Beyond just arranging products on shelves, these innovations changed how customers interact with retail spaces and influenced purchasing decisions. This poll tests your knowledge of a pivotal moment in retail visual storytelling that had industry-wide impact.

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Anthropologie
Target
Sephora
Selfridges