Which gaming company first implemented a fully-functional virtual reality store where players could browse and purchase physical merchandise using VR controllers while remaining in-game?

The gaming industry has been pioneering virtual retail experiences, allowing players to purchase in-game items, cosmetics, and even physical merchandise through immersive virtual storefronts. These innovative approaches to digital commerce are reshaping how gamers interact with brands and make purchasing decisions in virtual worlds. Test your knowledge about a groundbreaking virtual retail implementation that changed the gaming landscape!

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Valve (through SteamVR)
Epic Games (through Fortnite)
Sony Interactive Entertainment (through PlayStation VR)
Meta (through Horizon Worlds)