Which digital transformation technology has revolutionized merchandise sales at major Broadway shows and touring productions since 2019?

The performing arts industry has been embracing digital transformation to enhance audience experiences and streamline operations. From contactless ticketing to immersive digital installations, performing arts venues are finding innovative ways to blend tradition with technology. Test your knowledge about how digital retail concepts are being applied in theaters, concert halls, and performance spaces around the world.

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RFID-tagged collectibles that unlock exclusive digital content when scanned with the venue's mobile app
Virtual reality booths where customers can 'try on' costumes from the show before purchasing replicas
Holographic display cases that project 3D merchandise models throughout the venue lobby
Drone delivery of merchandise purchases to audience members' homes within 2 hours after the performance