Which innovative product development strategy did Oxford University Press implement in 2011 that revolutionized Bible accessibility?

Religious texts represent one of the oldest and most enduring product categories in human history. From ancient scrolls to modern digital platforms, the publishing and distribution of sacred texts has evolved dramatically while maintaining core traditions. This trivia explores an interesting product development challenge that occurred in the religious publishing industry. Test your knowledge about how publishers have adapted to serve their spiritual communities while navigating technological and market changes.

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They created the first AI-generated biblical commentary system
They launched a Bible with a unique 'digital bridge' system where printed pages contained QR codes linking to multimedia content
They developed biodegradable Bible pages containing plant seeds for environmental sustainability
They introduced subscription-based Bible delivery where new translations arrived monthly