Which film/TV product collaboration was the first to feature interactive shoppable content during streaming, allowing viewers to purchase products seen on screen in real-time?

Product placement has evolved dramatically in film and television, becoming a sophisticated marketing strategy worth billions. Modern collaborations between brands and entertainment studios go far beyond simple visual appearances, creating integrated storytelling opportunities that benefit both parties. Test your knowledge about one groundbreaking product innovation that changed how brands interact with entertainment content.

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• Amazon Prime's 'Making the Cut' fashion competition series (2020)
• Netflix's 'Queer Eye' lifestyle makeover show (2018)
• HBO's 'Succession' drama series (2019)
• Disney+'s 'The Mandalorian' Star Wars series (2019)

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