Which groundbreaking marketing campaign in 1996 is credited with causing a 300% surge in consumer telescope sales by connecting astronomical viewing with a major celestial event?

The astronomy retail market has undergone significant transformations in recent decades. Consumer telescopes, once primarily academic tools, have become increasingly accessible to hobbyists and stargazers worldwide. This poll tests your knowledge of a pivotal marketing campaign that changed how astronomy products were perceived and sold to the general public, transforming telescopes from specialized scientific instruments to mainstream consumer products.

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Celestron's "Meet Hale-Bopp" campaign, which offered specialized comet-tracking telescopes during the highly visible Hale-Bopp comet appearance
Meade's "Mars at Opposition" promotion, which advertised telescopes specifically optimized for viewing the unusually close Mars approach
Orion Telescopes' "Eclipse Ready" bundle, which packaged telescopes with specialized filters for the total solar eclipse visible across North America
Bushnell's "Hubble for Your Home" campaign, which compared their new consumer telescope line to the capabilities of the recently launched Hubble Space Telescope