Which 1982 sci-fi film featured a revolutionary brand collaboration that increased the featured candy's sales by over 65% and established the template for modern product placement deals?

In the world of film and television, strategic brand collaborations have shaped iconic moments in cinema history. These partnerships have evolved from subtle product placements to multi-million dollar integrated marketing campaigns that extend far beyond the screen. How well do you know the history of these groundbreaking collaborations that changed both industries forever? Test your knowledge about a particularly innovative brand partnership that changed how products appear in blockbuster films.

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