Which major film studio pioneered the use of augmented reality retail experiences that allowed fans to virtually 'try on' costumes from their superhero franchises in stores?

The film and television industry has been rapidly adopting augmented reality (AR) technology to enhance production workflows, create immersive fan experiences, and develop innovative marketing campaigns. From virtual set extensions to AR companion apps for blockbuster releases, this technology is transforming how content is created and consumed. Test your knowledge about how major studios are leveraging AR in their business strategies!

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• Warner Bros. (with their DC Extended Universe)
• Universal Pictures (with their Jurassic World franchise)
• Paramount Pictures (with their Star Trek franchise)
• Sony Pictures (with their Spider-Man franchise)

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