Which gaming company pioneered the use of AR 'try before you buy' technology that allows customers to virtually place life-sized gaming setups in their homes before purchasing?

The gaming industry has been at the forefront of implementing augmented reality solutions in retail environments. As game developers and publishers explore new ways to market their products, AR experiences have become increasingly sophisticated. Test your knowledge about how the gaming industry is using augmented reality to transform the retail experience and connect with customers in innovative ways.

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• Razer, with their RazerView AR app launched in 2019
• Nintendo, with their Nintendo HomeSpace feature introduced alongside the Switch in 2017
• Microsoft, with their Xbox Design Lab AR Experience launched in 2018
• Sony, with their PlayStation Environment Preview tool released in 2020

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