Which major sports retailer first implemented full-body VR technology that allows customers to virtually 'wear' athletic apparel and test equipment in simulated environments?

The sports retail landscape is constantly evolving with new technologies and strategies to engage customers. Virtual reality experiences are transforming how consumers interact with sports products before purchase. Test your knowledge about cutting-edge developments in sports retail that are changing how athletes and fans shop for their favorite gear and equipment.

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Dick's Sporting Goods with their 'Athletic Reality' stations
Nike with their 'Nike Virtual Playground' experience
Under Armour with their 'Performance Reality' chambers
Adidas with their 'Training Dimension' portals