Which major bookstore chain pioneered the 'store as a third place' concept in the 1990s, featuring comfortable seating, in-store cafés, and encouraging customers to read books before purchasing?

In the competitive world of book publishing, branding innovations have transformed how readers discover and connect with literature. Major publishing houses and independent bookstores alike have implemented various strategies to stand out in the digital age. This question explores a groundbreaking retail strategy that changed how we experience literary brands.

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Barnes & Noble
Borders Books
Books-A-Million
Powell's Books