Which publishing house famously used a penguin as its logo after its founder saw the birds at London Zoo, creating one of the most recognizable literary brand identities in history?

Brand storytelling is a powerful marketing tool, but did you know that some of today's most successful literary brands have fascinating origin stories? Test your knowledge about how famous publishing houses and literary brands have crafted their narratives to build loyalty and establish cultural significance. This question explores the intersection of literary history and brand identity development.

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Penguin Books
HarperCollins
Random House
Oxford University Press