Which major astronomy equipment company underwent a controversial rebranding in 2016, changing its century-old logo and shifting its product strategy from purely professional equipment to include consumer telescopes?

In the competitive field of astronomy equipment and space technology, brand evolution can significantly impact market perception and customer loyalty. This poll tests your knowledge about a notable rebranding strategy in the astronomy industry that had far-reaching implications for how consumers interact with space observation technology. Understanding these strategic shifts helps reveal how astronomy brands position themselves in both scientific and consumer markets.

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Celestron
Meade Instruments
Vixen Optics
Bausch & Lomb Astronomy Division (now Criterion)