What unique marketing approach did Tesla use for the Cybertruck that departed from traditional automotive industry practices?

Tesla's Cybertruck launch in 2019 became one of the most talked-about product reveals in transportation history. The unconventional design and memorable presentation (including the infamous 'unbreakable' window demonstration) generated enormous buzz without traditional advertising spend. This poll tests your knowledge of Tesla's groundbreaking product marketing strategy that disrupted the traditional automotive industry's approach to new vehicle launches.

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Tesla spent $0 on paid advertising, relying entirely on earned media, social sharing, and Elon Musk's personal brand
Tesla created the industry's first augmented reality showroom experience where customers could test drive virtual Cybertrucks
Tesla offered exclusive purchase rights to previous Tesla owners for the first 6 months, creating artificial scarcity
Tesla partnered with a major Hollywood studio to feature the Cybertruck prominently in a blockbuster sci-fi film before launch