Which company launched the first modern retail loyalty program in 1981, revolutionizing customer retention with a system that awarded 'miles' that could be redeemed for free flights?

Long before digital apps and QR codes, loyalty programs were transforming retail customer relationships. This trivia question explores the historical origins of one of retail's most enduring customer retention strategies. Test your knowledge about the pioneering program that set the standard for customer loyalty initiatives and fundamentally changed how retailers approached repeat business.

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• American Airlines (AAdvantage program)
• Macy's (Macy's Star Rewards)
• Holiday Inn (Priority Club)
• American Express (Membership Rewards)

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