Which major sports retailer underwent a complete brand transformation in 2003, changing its name from 'The Sports Authority' to its current single-word identity?

Test your knowledge of major sports retail brand transformations! In the competitive world of sports merchandise, brands occasionally undergo significant rebranding efforts to stay relevant, capture new markets, or reflect their evolving identity. This rebrand from 2003 represented one of the most significant corporate identity shifts in sports retail history, transitioning from a regional sporting goods chain to a global powerhouse with a distinctive new look and marketing approach. Do you know which major sports retailer made this strategic pivot?

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

DICK'S Sporting Goods
Foot Locker
Decathlon
Academy Sports