Which retailer pioneered the first true self-service shopping model in 1916, allowing customers to select their own merchandise without clerk assistance?

Before the 1910s, shopping was a completely different experience. Store clerks would fetch items for customers from behind counters, and shoppers never directly handled products until after purchase. One innovative retailer changed this model forever, creating the self-service shopping experience we take for granted today. Test your knowledge about this pivotal moment in retail history that transformed how we shop!

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Piggly Wiggly
A&P (Great Atlantic & Pacific Tea Company)
Woolworth's
Safeway